Abstract :
In the 21st century, lots of entity Retail Companies chooses online selling as a channel for their promotion. However, the technology based on catalogues to classify product information is no longer efficient for customer because they may get lost while they search information via catalogues. To solve this issue, online business agent appeared to try to fix this problem. This paper makes an attempt on how intelligent agent helps users feel confident in B2C website by design an intelligent agent interface prototype which is based on Amazon.com. This Intelligent agent prototype simulates an online purchase about book ordering, which based on the architecture of intelligent agent system so that to provide in time information, help user achieve all the online shopping operation, what is more, the Intelligent agent also knows selling strategy, in that way the customer can bargain with the Intelligent agent.
Keywords :
Internet; Web sites; cooperative systems; order processing; purchasing; retail data processing; user interfaces; B2C Website; B2C online shop; book ordering; entity retail company; intelligent agent system; intelligent sales-agent interface prototype; online business agent; online purchasing; online selling strategy; online shopping operation; product information classification; search information; Business; Databases; Intelligent agents; Knowledge based systems; Prototypes; Usability; User interfaces; Design; Evaluation; Intelligent Agent; Interface prototype; Online;
