Title :
Website user interface characteristics for multiracial settings in Malaysia
Author :
Nasrul, Mohammad Ahmad ; Masrom, Maslin ; Nor, Khalil Md ; Syarief, Achmad
Author_Institution :
Adv. Inf. Sch. (AIS), Univ. Teknol. Malaysia (UTM), Kuala Lumpur, Malaysia
Abstract :
This study intends to investigate whether there are differences in website interface characteristics among multiracial website users using Marcus´s user interface components approach where four components of design; metaphors, mental models, navigation and appearance are matched with Hofstede´s cultural dimensions. The results are presented and discussed in this paper.
Keywords :
Web sites; cultural aspects; user interfaces; Hofstede cultural dimensions; Malaysia; Marcus user interface components approach; Website user interface characteristics; mental models; metaphors; multiracial Website users; multiracial settings; Cognitive science; Cultural differences; Educational institutions; Navigation; Technological innovation; Uncertainty; User interfaces; Hofstede´s Cultural Dimensions; Malaysia; Multiracial; User Centered Design; Website User Interface;
Conference_Titel :
Innovation Management and Technology Research (ICIMTR), 2012 International Conference on
Conference_Location :
Malacca
Print_ISBN :
978-1-4673-0655-3
DOI :
10.1109/ICIMTR.2012.6236398
