Determinants of mountaineers´ decision to climb: An innovative marketing for mountaineering tourism

A conceptual framework is proposed to examine the determinants of the mountaineers´ decision to climb. First, the four mountain-specific motivational factors are discussed, which include: mountain landscape; organization role, accessibility and perceived risk. It is argued that these factors are unique to the mountaineering tourism and as such, has an implication on the mountaineers´ decision to climb a selected mountain. This paper is a review paper thus functions as an initial step of an exploratory study to determine factors of the mountaineers´ decision to climb to define the concept. Based on the review, an initial conceptualisation of the determinants of the mountaineers´ decision to climb is provided. It is argued that the proposed framework is not only assist in understanding the determinants of the mountaineers´ decision to climb, but also advances research fronts in areas of innovative marketing development to attract future mountaineers.