Electronic payment market: a non-optimal equilibrium

The crucial goal of this article is to reveal the real reasons for the SSL success. We also analyse other e-payment solutions as well as the market of mobile payments. Finally, we examine the repercussions of electronic payments for the banking system. The structure of the paper is as follows: identification of users´ needs, presentation of existing e-payment systems, analysis of competitive, marketing and technological challenges, description of e-payment business models and examination of the impact of e-payments on the banking sector.