Intangible asset value evaluation and MOT

The Key Value Driver (KVD) of todaypsilas corporate management has been shifting from tangible asset calculated on the balance sheet to intangible asset such as intellectual asset, competitiveness of development, sales right, brand value, and human resource. Recently M&A becomes very popular in the grovel business, however one of the most difficult issues at the beginning stage of M&A may be decision and acceptance of goodwill prices which represent intangible asset. The paper discusses basic concepts of intangible asset management, market evaluation of intangible asset of distinguished Japanese firms, reporting of intellectual property and intellectual asset management based on the guideline of METI and also gives some important proposals for progress of intangible asset management by collaboration with academia, industry and government.