Research for experiential value design method in team knowledge creation

In this century, the main concern of business development is changing from product design to service development. However, the development methodology has not established in the practical economic world. Because the worth of service is judged by user experience, we think the process of Human Centered Design (HCD) is useful for creating the methodology. People do not have clear idea about what kind of merits and values in new services. So, service developer and designer should consider with user and a new service will be developed in a dialog with service providers and a service users.