Four-scenario analysis for mobile banking development contextualized to Taiwan

Given the convenience of mobile services and Taiwanpsilas high mobile phone penetration, mobile banking looks set to become a wave in the near future, with the possibility to develop much faster than PC Internet banking. Mobile banking can contribute to the banking industry by serving as a source of revenue, an additional distribution channel, and as an image-enhancing product. Mobile banking is complex and dynamic because there are many role-players (e.g. providers, content partners, customers, and investors) in the development process. This study proposes a four-role model to identify the structure of the mobile banking system using system dynamics methodology. The study finds that consumers play an important though subtle part in developing mobile banking. Implications for mobile phone partners, business strategies of banks, and finance ministry policies are also discussed.