Title :
Moments of truth in technical communication
Author :
Horowitz, Renee B.
Author_Institution :
Arizona State Univ., Tempe, AZ, USA
Abstract :
The author suggests that, in the technical communication classroom, the large number of writing and speaking assignments leads to a great many moments of truth. These experiences often tend to be negative ones for students. It is concluded that, just as business and industry use moments of truth to create good will, educators must also make them positive encounters and build on them to motivate students.<>
Keywords :
education; teaching; technical presentation; moments of truth; speaking assignments; technical communication; technical communication classroom; writing assignments; Airports; Books; Documentation; Educational institutions; Educational products; Engineering management; Meeting planning; Professional communication; Synthetic aperture sonar; Writing;
Conference_Titel :
Professional Communication Conference, 1990. IPCC 90. Communication Across the Sea: North American and European Practices, International
Conference_Location :
Guildford, UK
DOI :
10.1109/IPCC.1990.111197
