An Integrative Model of Consumer´s Adoption of RFID Credit Card Service

This research coalesces three different approaches to consumer´´s adoption of new technology-based service into an integrative model. We use the basic framework of TAM and supplement technology readiness and perceived risk to the model to better address the consumer adoption context. The model is tested with data from 343 web surveys regarding RFID credit card adoption. Results show that technology readiness and perceived risk add a significant set of predictors to behavioral intentions while perceived usefulness remain the primary driver of behavioral intentions.