When Competitive Intelligence Meets Geospatial Intelligence

Given current economic uncertainties, it is important for enterprises to efficiently generate new knowledge and apply it in their products and services. In this regard, there is at least one source of assets that remains underutilized: data. An enterprise may be able to improve its competitive position by developing a better understanding of the value of its data, and competitive intelligence may prove very useful in this regard. Our study sought to identify, among some 40 competing analytical methods, those that may be enhanced by geospatial intelligence capabilities. We began by identifying the key criteria and dimensions and then determined the most promising approaches. Our results demonstrate that geospatial intelligence may serve competitive intelligence by improving and integrating certain dimensions of competitive analyses, and, in the process, efficiently identify business opportunities.