Title :
Placeality and image positioning: A case on Lianyun Old Quarter
Author :
Li, Xiaoyi ; Guo, Fengxi ; Jiang, Wuqi ; Xu, Jun ; Han, Yanbing
Author_Institution :
Manage. Dept., North China Inst. of Sci. & Technol., Beijing, China
Abstract :
Placeality of a scenic spot or tourism destination always reflects the overall characteristic of its local attractions and is the core of elements constructing its tourism image which is an important determinant of tourists purchasing behavior. This paper is to argue the tourism image positioning based on placeality theory in tourism planning by taking a case on Lianyun Old Quarter.
Keywords :
image processing; travel industry; Lianyun Old Quarter; Lianyun old quarter; image positioning; image tourism; placeality positioning; tourism destination; Architecture; Buildings; Cities and towns; Cultural differences; History; Planning; Roads; Linyun Old Quarter; iamge positioning; placeality; scenic spot; tourism destination; tourism image;
Conference_Titel :
Computer Science and Service System (CSSS), 2011 International Conference on
Conference_Location :
Nanjing
Print_ISBN :
978-1-4244-9762-1
DOI :
10.1109/CSSS.2011.5973928
