Collaborative public management: A technological solution framework on urban outdoor advertising media supervision in China

Based on the analysis on the literature of urban outdoor advertising supervision systems and mechanisms, the authors argue that the “the supervision deficiency” of urban outdoor advertising media is the characteristic of transitory economy reforming, the root of which is its “subject deficiency” resulting in disorder in management and low efficiency in cooperation. Then according to the situations of government´s internal power-driven management in advertising, advertising industry´s own risks, and the absence of audience´s supervision, the authors propose collaborative management system of urban outdoor advertising supervision, with the collaborative public management theories and models combined. The key to collaborative public management is setting up special outdoor advertising management systems and mechanisms responsible for contacting with government, advertising industry associations and the public.