Optimal Pricing strategies for green products based on win-win concept

Author

Wang, Miao Ling

Author_Institution

Univ. of Sci. & Technol., Hsinchu

fYear

2007

fDate

2-4 Dec. 2007

Firstpage

65

Lastpage

69

Abstract

The promotion of green products is a resolution for reducing resource waste and improving environment pollution. Resources of green products are relatively limited which entails inconvenience and higher price for purchasing green products. Therefore, how to determine the amount that customers are willing to pay for them is an important issue. In this study, we proposed an analytical method to solve this problem. A list of questionnaires was designed to determine customers´ behavior and preferences. Then, incorporating an MAUT technique, a win-win concept is adopted to develop a bi- objective nonlinear mixed integer problem. The results provide optimal price and promotion strategies, which ensure greater satisfaction on both suppliers and customers.

Keywords

air pollution control; industrial waste; integer programming; nonlinear programming; pricing; MAUT technique; biobjective nonlinear mixed integer problem; environment pollution; green products; optimal pricing strategies; resource waste; win-win concept; Engineering management; Environmental management; Green products; Industrial engineering; Pricing; Protection; Recycling; Resource management; Technology management; Waste management; Green product; MAUT; integer programming; nonlinear mixed;

fLanguage

English

Publisher

ieee

Conference_Titel

Industrial Engineering and Engineering Management, 2007 IEEE International Conference on

Conference_Location

Singapore

Print_ISBN

978-1-4244-1529-8

Electronic_ISBN

978-1-4244-1529-8

Type

conf

DOI

10.1109/IEEM.2007.4419152

Filename

4419152