An empirical study on influencing factors of enterprise recruiter’s conditional brand choice of E-recruiting provider

In China, the E-recruiting market has been developing very fast with intense competition. However, the extant literature has provided little insight into the enterprise recruiter´s brand choice of E-recruiting. Based on combination theory of brand credibility and brand choice in an E-recruiting context, this paper examines the influencing factors of enterprise recruiter´s conditional brand choice of E-recruiting provider through an empirical survey of 108 (potential) users of E-recruiting factors including expertise, trustworthiness, perceived risk, perceived quality, information costs saved and perceived value are considered. With multiple linear regression and logistic regression, interesting implications for practitioners and academics are discussed.