• DocumentCode
    2609499
  • Title

    The customer loyalty model based on Counter Propagation Network

  • Author

    Liu, Chaohua

  • Author_Institution
    Sch. of Bus. Adm., Jiangsu Univ., Zhenjiang, China
  • fYear
    2011
  • fDate
    27-29 June 2011
  • Firstpage
    1781
  • Lastpage
    1784
  • Abstract
    Customer loyalty is the important criterion for enterprise to identify customers. Based on the analyzing the according factors which affect the customer loyalty, the paper set up the evaluation system of customer loyalty, and establish a model which can analyze customer loyalty based on Counter Propagation Network.
  • Keywords
    customer relationship management; counter propagation network; customer loyalty model; evaluation system; Artificial neural networks; Business; Mobile communication; Physiology; Radiation detectors; Telecommunications; Counter Propagation Network; Customer Identification; Customer Loyalty;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Computer Science and Service System (CSSS), 2011 International Conference on
  • Conference_Location
    Nanjing
  • Print_ISBN
    978-1-4244-9762-1
  • Type

    conf

  • DOI
    10.1109/CSSS.2011.5974108
  • Filename
    5974108
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=2609499