A Strategic Analysis Reference Model for Mobile Middleware Technology Providers

The present research develops a reference model to support the strategic analysis of mobile middleware technology providers, shedding light on the business models currently employed, as well as assessing the potential overlapping of positioning between such actor typology and other incumbent players. The framework is built up through a research methodology integrating multiple case studies and a significant literature analysis. Through the creation of a system of strategic clustering matrices, the four key business models currently adopted by MMTPs - ldquopure playrdquo, ldquofull assetrdquo, ldquothird parties relationship-focusedrdquo and ldquoplatform & content management - are identified, and insightful conclusions on the impact of these actorspsila newly emerging influence on the competitive dynamics characterizing the mobile content market are drawn.