DocumentCode :
2610739
Title :
Sub-culture-driven Mobile Internet Business Models
Author :
Yamakami, Toshihiko
Author_Institution :
CTO Office, ACCESS, Tokyo, Japan
fYear :
2009
fDate :
27-28 June 2009
Firstpage :
76
Lastpage :
81
Abstract :
The mobile Internet is moving fast-forward into the mobile broadband era. This change is having a definite impact on mobile data service business models. The author presents several observations of the emerging mobile data services in Japan. The mobile business models are two key factors: transaction-oriented or community-oriented. The author highlights the service growth in community services with focus on the latter side of mobile business models. From observation, the author proposes a subculture-driven mobile data services model and discusses the implications of this service evolution pattern.
Keywords :
Internet; electronic commerce; mobile computing; community-oriented; mobile Internet business model; mobile broadband era; subculture-driven mobile data services model; transaction-oriented; Business; Communications technology; Communities; Context; Context-aware services; Internet; Mobile communication; Mobile handsets; Video sharing; YouTube; Mobile business model; community-driven services; sub-culture;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Mobile Business, 2009. ICMB 2009. Eighth International Conference on
Conference_Location :
Dalian
Print_ISBN :
978-0-7695-3691-0
Type :
conf
DOI :
10.1109/ICMB.2009.20
Filename :
5169237
Link To Document :
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