DocumentCode
2610762
Title
Analyzing Mobile Business Model: Case of M-Zone in China
Author
Yu, Jiang ; Li, Jing Hua ; Gao, Ping
Author_Institution
Inst. of Policy & Manage., Chinese Acad. of Sci., Beijing, China
fYear
2009
fDate
27-28 June 2009
Firstpage
82
Lastpage
86
Abstract
In this paper we use the concept of business model to analyze how M-Zone, the most popular mobile service brand in China, has succeeded in market. Specifically, we investigate into how China Mobile creates significant value to its customers by efficiently exploring its internal capability and resources, and rationalizing its boundary with other firms. We will look at the properties of technology innovation and the characteristics of political and market environment that restrict the success of M-Zone.
Keywords
electronic commerce; mobile computing; telecommunication industry; China Mobile; M-zone; mobile business model; mobile service brand; mobile telecommunication industry; Business; Cities and towns; Collaboration; Communication industry; Conference management; Costs; Economies of scale; Information analysis; Information technology; Technological innovation; China; M-Zone; business model; innovation; value;
fLanguage
English
Publisher
ieee
Conference_Titel
Mobile Business, 2009. ICMB 2009. Eighth International Conference on
Conference_Location
Dalian
Print_ISBN
978-0-7695-3691-0
Type
conf
DOI
10.1109/ICMB.2009.21
Filename
5169238
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