Title :
Empirical Study on Factors Influencing C2C Online Fraud in China
Author :
Xianqiang, Meng ; Bingjia, Shao ; Junhui, He
Author_Institution :
Dept. of Econ., Shandong Jiaotong Univ., Jinan, China
Abstract :
Internet fraud is becoming one of the important factors which hinder the development of CtoC electronic commerce in China. This paper developed an antecedent model of CtoC e-commerce fraud that includes the factors of product characteristic, seller characteristic, communication ability and buyer characteristic. The research model has been tested with the data from TaoBao. The results show that product characteristics and ability to communicate are the two important factors. Some suggestions for sellers and C2C service provider have been given based on the results.
Keywords :
Internet; electronic commerce; fraud; security of data; C2C online fraud; CtoC electronic commerce; Internet fraud; TaoBao; buyer characteristic; communication ability; product characteristic; seller characteristic; Computer crime; Educational institutions; Electronic commerce; Feedback; Helium; Information science; Internet; Mobile computing; Standardization; Testing; C2C Electronic Commerce; Content Analysis; Empirical Study; Influencing Factor; Internet Fraud;
Conference_Titel :
Mobile Business, 2009. ICMB 2009. Eighth International Conference on
Conference_Location :
Dalian
Print_ISBN :
978-0-7695-3691-0
DOI :
10.1109/ICMB.2009.53
