Analytical modeling and evaluation of customer citarasa in vehicle design

Satisfying customer affective needs is arousing increased attention in product design. However, there is a lack of analytical rigor in reported work for addressing the affective needs. In this regard, this paper proposes a framework of analytical modeling and evaluation of customer Citarasa. The framework incorporates various decision-making techniques to (i) elicit customers affective needs, (ii) correlate the customer needs with the design parameters, and (iii) design product configurations to achieve a mutual benefit of customers and producers. The proposed method is applied in the design of car dashboard for demonstrating its capacity to addressing customer affective needs.