Title :
Citarasa based vehicle planning system
Author :
Lim, T.Y. ; Khalid, H.M. ; Ni, Cheng
Author_Institution :
Damai Sci. Sdn Bhd, Kuala Lumpur
Abstract :
This paper presents a citarasa based vehicle planning system, which is driven by the citarasa engineering model, as described in another paper in this symposium. The system is intended to support product planners of automotive companies in planning vehicle development, and forecast of new vehicle designs. Additionally, they can conduct online customer survey and analyze the data instantly. They can also find the most frequent citarasa descriptors used by customers in different market segments, besides exploring new citarasa descriptors. The system maps customer citarasa to design parameters via DECA method to generate optimal design solutions. The system is linked to the Do-It-Yourself Design system, to enable mass customization by customers.
Keywords :
automobile industry; automobile manufacture; customer services; mass production; product customisation; production planning; Citarasa; DECA method; automotive company; citarasa descriptors; citarasa engineering model; customer citarasa; do-it-yourself design system; mass customization; online customer survey; planning vehicle development; product planners; vehicle designs; vehicle planning system; Aging; Automotive engineering; Computer aided manufacturing; Data analysis; Data mining; Databases; Economic forecasting; Mass customization; Probes; Vehicle driving; CATER; Citarasa; system architecture; vehicle planning;
Conference_Titel :
Industrial Engineering and Engineering Management, 2007 IEEE International Conference on
Conference_Location :
Singapore
Print_ISBN :
978-1-4244-1529-8
Electronic_ISBN :
978-1-4244-1529-8
DOI :
10.1109/IEEM.2007.4419402
