Title :
Consumer creativity, participation and satisfaction: The influence of domain knowledge in service context
Author :
Jia, He ; Wang, Yonggui
Author_Institution :
Nanjing Univ., Nanjing
Abstract :
Based on a conceptual model of the influence of domain knowledge on customer participation, consumer creativity and consequent satisfaction, three studies were carried out to empirically test some paths of the model, which contributes to a systematic maneuver for service providers to manage consumer creativity in their business.
Keywords :
customer satisfaction; customer services; consumer creativity; consumer participation; consumer satisfaction; domain knowledge; service providers; Context modeling; Context-aware services; Couplings; Customer satisfaction; Helium; Knowledge management; Marketing management; Product development; Production; System testing; Consumer creativity; customer participation; customer satisfaction; domain knowledge;
Conference_Titel :
Industrial Engineering and Engineering Management, 2007 IEEE International Conference on
Conference_Location :
Singapore
Print_ISBN :
978-1-4244-1529-8
Electronic_ISBN :
978-1-4244-1529-8
DOI :
10.1109/IEEM.2007.4419426
