Are services really that valuable? Two diverse cases in an intra-company technology transfer setting

Services are currently receiving widespread managerial and academic attention. This study challenges the prevailing celebration of services by questioning the amount of value services can contribute to an offering. Service paradigm is approached in the telecommunications industry by utilizing qualitative research methods via two diverse cases in an intra-company technology transfer setting. The results indicate that services are regarded as essential and inseparable components to the technology transfer framework. Services can, however, create customer value only after the customer perceives the maturity of the transferred technology as sufficient. Further research should be directed to mapping the value paradigm in the technology transfer domain by covering other sources of value to formulate a holistic view of the provided value in technology transfers.