B2B Standardized Information Interchange Challenges - A Study on Standardization versus Personalization

This paper categorizes B2B standardized information interchange communications challenges into three layers which are communication subject, communication channel, and communication attributes. Although all the multi-national companies have adopted the B2B standards, most of the small and medium-sized enterprises choose to stay away from such standards. This paper carried out studies on the challenges faced by SMEs to adopt B2B standards. Among the existing B2B standards, it is observed that they have been focusing only on service integration at the expense of flexibility during the execution of information interchange. From the perspective of this weakness, this paper makes an attempt to introduce possible personalizable capabilities into B2B standardized information interchange communications.