DocumentCode :
2612931
Title :
The business model of internet application services for telecommunications operators
Author :
Peishan, Lin ; Shahid, Muhammad Khalil ; Shoulian, Tang
Author_Institution :
Beijing Univ. of Posts & Telecommun., Beijing
fYear :
2007
fDate :
2-4 Dec. 2007
Firstpage :
1747
Lastpage :
1751
Abstract :
This paper discusses the business model of Internet application services through dividing the application services into four categories: content-based business, information-based business, advertisement business, and product transaction business. This paper tries to analyze the business model from the perspective of value chain, especially focusing on cooperation relationship. The analysis of this paper is about four major businesses of the Internet application services through the method of case study of V-net which was launch by China Telecom. Based on these models, this paper discusses how to cooperate among the participators on the value chain and proposes different patterns of cooperation ship. It also compares different models and concludes the advantages and risks of these models.
Keywords :
Internet; electronic commerce; telecommunication services; value engineering; China Telecom; Internet application services; V-net; advertisement business; business model; content-based business; information-based business; product transaction business; telecommunications operators; Authentication; Business; Cities and towns; Content management; IP networks; Internet telephony; Marine vehicles; Motion pictures; Telecommunications; Web and internet services; Internet application businesses; business model; value chain;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Industrial Engineering and Engineering Management, 2007 IEEE International Conference on
Conference_Location :
Singapore
Print_ISBN :
978-1-4244-1529-8
Electronic_ISBN :
978-1-4244-1529-8
Type :
conf
DOI :
10.1109/IEEM.2007.4419492
Filename :
4419492
Link To Document :
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