DocumentCode :
2613289
Title :
Impact of Electronic Marketing in a Globalizing World: Indian Perspective
Author :
Datt, Rajul ; Deep, Man
Author_Institution :
Dept. of Manage. Studies, J.P. Inst. of Manage., Meerut, India
fYear :
2009
fDate :
17-20 April 2009
Firstpage :
363
Lastpage :
367
Abstract :
Internet is creating a borderless world. The Internet economy is a global economy. It requires co-ordination between countries to take advantage of the large opportunities on a global scale. Developing countries like India are increasingly challenging the traditionally developed nations. The innovation of the Internet has major impact from both technology and business point of view. With the rising trend of Internet use, it is important to ensure that the environment that is being created allows for the strengthening of long term relationship with customers. The number of companies and countries all over the world are using E-Marketing. If India could not meet this challenge, it will suffer the market globalization. It is therefore imperative to understand the structural changes taking place in market and also the long term impact of the changes due to online buying especially to understand the reasons/causes influencing the customers to buy online. Companies are being forced to react to the growing industrialization of demand at the same time, cost management remains of paramount importance due to the competitive pressure in global markets.
Keywords :
electronic commerce; globalisation; marketing; Developing countries; India; Internet economy; borderless world; cost management; e-marketing; electronic marketing; global economy; market globalization; online buying; Companies; Computer science; Consumer electronics; Costs; Electronic mail; Globalization; Internet; Job shop scheduling; Springs; Technological innovation;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Computer Science and Information Technology - Spring Conference, 2009. IACSITSC '09. International Association of
Conference_Location :
Singapore
Print_ISBN :
978-0-7695-3653-8
Type :
conf
DOI :
10.1109/IACSIT-SC.2009.43
Filename :
5169374
Link To Document :
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