DocumentCode :
2613497
Title :
Disruptive innovations and the greying market
Author :
Kohlbacher, F. ; Hang, C.C.
Author_Institution :
German Inst. for Japanese Studies, Tokyo
fYear :
2007
fDate :
2-4 Dec. 2007
Firstpage :
1915
Lastpage :
1919
Abstract :
The current shift in demographies - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and continuing growth of the so-called "greying market" or "silver market". Building on Christensen\´s disruptive innovation framework, this paper discusses how these innovations could be leveraged to benefit both businesses and customers in the greying market. It offers four important propositions in this context as well as essential issues for future research.
Keywords :
customer satisfaction; demography; innovation management; organisational aspects; customer satisfaction; demography; disruptive innovation framework; greying market; silver market; Aging; Business; Companies; Demography; Gerontechnology; Silver; Switches; Technological innovation; Technology management; Aging; disruptive innovation; gerontechnology; greying market; transgenerational design;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Industrial Engineering and Engineering Management, 2007 IEEE International Conference on
Conference_Location :
Singapore
Print_ISBN :
978-1-4244-1529-8
Electronic_ISBN :
978-1-4244-1529-8
Type :
conf
DOI :
10.1109/IEEM.2007.4419525
Filename :
4419525
Link To Document :
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