Title :
An ubiquitous system for advertising using mobile sensors and hand gestures
Author :
Cerruela Garcia, Gonzalo ; Garcia Pedrajas, Nicolas ; Bellido Outeirino, Francisco Jose ; Luque Ruiz, Irene ; Gomez-Nieto, Miguel Angel
Author_Institution :
Dept. of Comput. & Numerical Anal., Univ. of Cordoba, Cordoba, Spain
Abstract :
This paper describes a solution to create augmented environments of virtual posts and to attach to these totems any contents or ads. Ads are automatically shows in the mobile phone of the users using a notification based process considering relative user location between the posts and the user preferences. Moreover, Ads can be stored and retrieved from the post using hand gestures and Near Field Communication technology.
Keywords :
advertising; gesture recognition; mobile computing; mobile handsets; near-field communication; sensors; augmented environments; hand gestures; mobile phone; mobile sensors; near field communication technology; notification based process; relative user location; totems; ubiquitous advertising system; user preferences; virtual posts; Accelerometers; Advertising; Mobile communication; Mobile handsets; Proposals; Sensors; Servers; Near Field Communication; Pervasive applications; advertising; geolocation;
Conference_Titel :
Consumer Electronics ??? Berlin (ICCE-Berlin), 2014 IEEE Fourth International Conference on
Conference_Location :
Berlin
DOI :
10.1109/ICCE-Berlin.2014.7034304
