Romanian SME´ Strategies, Policies and Competitive Advantages

Given to the fact that organizationspsila functionality and efficiency are strictly dependent on their capacity to anticipate and set up future plans, highlighting planning/ foresight activities developed within small and medium enterprises in our country has an essential significance in creating a general image. Research results reveal that annual plans and policies are issued in 45.24% of the total number of companies, strategies on 3-5 years are issued in 11.94% of SMEs and no planning activities* are undertaken in 44.55% of enterprises (figure 1). If we consider that - according to an exhaustive study on small and medium enterprises in EU member countries - within one European SME out of six, strategies are issued and operated, we notice that from the point of view of strategic approach frequency, small and medium companies in our country are close to their homologues from developed countries, in spite of the big difference as competitiveness is concerned. The explanation is that many entrepreneurs, managers and specialists from Romanian SMEs are used to planning activities imposed by centralized economy in communist regime1.