DocumentCode :
2614834
Title :
Research of the personalized recommender for E-Commerce based on web usage mining and collaborative filtering technique
Author :
Zhang, Xinmeng ; Jiang, ShengYi
Author_Institution :
Cisco Sch. of Inf., Guangdong Univ. of Foreign Studies, Guangzhou, China
fYear :
2011
fDate :
27-29 June 2011
Firstpage :
1568
Lastpage :
1571
Abstract :
Personalized recommender services of E-Commerce provides users with the preference items based on their Interest.Through web log mining,Forms the users´ access matrix,Calculate the similarity of users´ browsing habits and get the k-nearest neighbor users,According to neighbors´ project evaluation,forecast the target user´s evaluation of the project and give A top-N recommended items. Experiments show that the algorithm efficiency are achieved satisfactory recommendation results and solve the problem of new users in a degree.
Keywords :
Internet; data mining; electronic commerce; groupware; information filtering; recommender systems; Web log mining; Web usage mining; access matrix; collaborative filtering technique; e-commerce; personalized recommender; Business; Collaboration; Manganese; Recommender systems; Tin; Writing; E-commerce; Personalized Recommendation; web usage mining;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Computer Science and Service System (CSSS), 2011 International Conference on
Conference_Location :
Nanjing
Print_ISBN :
978-1-4244-9762-1
Type :
conf
DOI :
10.1109/CSSS.2011.5974386
Filename :
5974386
Link To Document :
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