DocumentCode
2614834
Title
Research of the personalized recommender for E-Commerce based on web usage mining and collaborative filtering technique
Author
Zhang, Xinmeng ; Jiang, ShengYi
Author_Institution
Cisco Sch. of Inf., Guangdong Univ. of Foreign Studies, Guangzhou, China
fYear
2011
fDate
27-29 June 2011
Firstpage
1568
Lastpage
1571
Abstract
Personalized recommender services of E-Commerce provides users with the preference items based on their Interest.Through web log mining,Forms the users´ access matrix,Calculate the similarity of users´ browsing habits and get the k-nearest neighbor users,According to neighbors´ project evaluation,forecast the target user´s evaluation of the project and give A top-N recommended items. Experiments show that the algorithm efficiency are achieved satisfactory recommendation results and solve the problem of new users in a degree.
Keywords
Internet; data mining; electronic commerce; groupware; information filtering; recommender systems; Web log mining; Web usage mining; access matrix; collaborative filtering technique; e-commerce; personalized recommender; Business; Collaboration; Manganese; Recommender systems; Tin; Writing; E-commerce; Personalized Recommendation; web usage mining;
fLanguage
English
Publisher
ieee
Conference_Titel
Computer Science and Service System (CSSS), 2011 International Conference on
Conference_Location
Nanjing
Print_ISBN
978-1-4244-9762-1
Type
conf
DOI
10.1109/CSSS.2011.5974386
Filename
5974386
Link To Document