DocumentCode
2619135
Title
Evaluation model of B2C e-commerce site based on consumer Perspective
Author
Zhao, Yixue
Author_Institution
Sch. of Comput. & Inf. Eng., Harbin Univ. of Commerce, Harbin, China
fYear
2011
fDate
27-29 June 2011
Firstpage
2230
Lastpage
2232
Abstract
Based on the principle of AHP, this paper estabishes B2C e-commerce site evaluation system,whose Perspective start from consumer .This paper regards the quality of B2C e-commerce site as overall goal, and set product, price, service, Credibility as first indicators, at the same time, which estabishes 15 secondary indicators. Finally, this paper utilizes AHP to estabish the quantitative index system.
Keywords
Web sites; electronic commerce; AHP; B2C e-commerce site evaluation system; quantitative index system; Communication channels; Customer satisfaction; Customer services; Indexes; Standards; Web sites; AHP; B to C website; e-commerce; website evaluation;
fLanguage
English
Publisher
ieee
Conference_Titel
Computer Science and Service System (CSSS), 2011 International Conference on
Conference_Location
Nanjing
Print_ISBN
978-1-4244-9762-1
Type
conf
DOI
10.1109/CSSS.2011.5974611
Filename
5974611
Link To Document