DocumentCode
2620641
Title
Based on value chain: Study on M-Business development strategies
Author
Li, Yu ; Lv, Tingjie
Author_Institution
Sch. of Econ. & Manage., Beijing Univ. of Posts & Telecommun., Beijing, China
fYear
2011
fDate
27-29 June 2011
Firstpage
3061
Lastpage
3064
Abstract
With the approaching of Mobile Internet period, M Business has been developing with a brilliant future, driving the industry developing and seizing the opportunity are the common aspiration of all participants. This paper deeply analysed M Business value chain, extracted the key nodes of this chain as Mobile Operators, Content and Service Providers, Mobile Portals and Government. Finally, this paper gave some advice about the development of M-Business.
Keywords
Internet; electronic commerce; mobile computing; content provider; government; m-business development; mobile Internet; mobile operators; mobile portals; service provider; value chain; Business; Economics; Educational institutions; Industries; Internet; Mobile communication; Telecommunications; M-Business; key nodes; value chain;
fLanguage
English
Publisher
ieee
Conference_Titel
Computer Science and Service System (CSSS), 2011 International Conference on
Conference_Location
Nanjing
Print_ISBN
978-1-4244-9762-1
Type
conf
DOI
10.1109/CSSS.2011.5974689
Filename
5974689
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