Title :
Based on value chain: Study on M-Business development strategies
Author :
Li, Yu ; Lv, Tingjie
Author_Institution :
Sch. of Econ. & Manage., Beijing Univ. of Posts & Telecommun., Beijing, China
Abstract :
With the approaching of Mobile Internet period, M Business has been developing with a brilliant future, driving the industry developing and seizing the opportunity are the common aspiration of all participants. This paper deeply analysed M Business value chain, extracted the key nodes of this chain as Mobile Operators, Content and Service Providers, Mobile Portals and Government. Finally, this paper gave some advice about the development of M-Business.
Keywords :
Internet; electronic commerce; mobile computing; content provider; government; m-business development; mobile Internet; mobile operators; mobile portals; service provider; value chain; Business; Economics; Educational institutions; Industries; Internet; Mobile communication; Telecommunications; M-Business; key nodes; value chain;
Conference_Titel :
Computer Science and Service System (CSSS), 2011 International Conference on
Conference_Location :
Nanjing
Print_ISBN :
978-1-4244-9762-1
DOI :
10.1109/CSSS.2011.5974689
