DocumentCode
2620889
Title
Study of Customer Lifetime Value Model Based on Survival-Analysis Methods
Author
Chen, Yun ; Zhang, Huirong ; Zhu, Ping
Author_Institution
Sch. of Public Econ. Adm., Shanghai Univ. of Finance & Econ., Shanghai, China
Volume
7
fYear
2009
fDate
March 31 2009-April 2 2009
Firstpage
266
Lastpage
270
Abstract
Customer lifetime value (CLV) is one of the key metrics in marketing and is considered an important segmentation base. By using survival-analysis approach, this paper studies the calculation of the parameters of retention rate and customer lifetime. Then an improved CLV model is attained and an example is discussed in detail.
Keywords
customer relationship management; customer lifetime value; marketing; retention rate; survival-analysis methods; Chromium; Companies; Computer science; Costs; Customer relationship management; Finance; Hazards; Life estimation; Profitability; Time measurement; CLV model; Customer Lifetime Value; survival analysis;
fLanguage
English
Publisher
ieee
Conference_Titel
Computer Science and Information Engineering, 2009 WRI World Congress on
Conference_Location
Los Angeles, CA
Print_ISBN
978-0-7695-3507-4
Type
conf
DOI
10.1109/CSIE.2009.313
Filename
5170323
Link To Document