The New Mode of the Construction of Advertising Course Based on Distance Education: The Research of the Exploitation of the Network Course of the “Ad Design and Facture on Computer” in the National New Century Network Course Construction Project

In this paper, we introduce the exploitation of the advertising course in the Chinese national new century network course construction project. We make an in-depth discussion and analysis about the circumstances of the exploitation of the network course of the "ad design & facture on computer". We cite the case of this course which was ranked at the first time as the network course construction project of the "the action-plan of educational development face to 21st century" and start with the general thought way, content structure, design of Web position, and technique path of this course to discuss this theme.