Title :
The New Mode of the Construction of Advertising Course Based on Distance Education: The Research of the Exploitation of the Network Course of the “Ad Design and Facture on Computer” in the National New Century Network Course Construction Project
Author_Institution :
Zhejiang Univ., Hangzhou, China
fDate :
March 31 2009-April 2 2009
Abstract :
In this paper, we introduce the exploitation of the advertising course in the Chinese national new century network course construction project. We make an in-depth discussion and analysis about the circumstances of the exploitation of the network course of the "ad design & facture on computer". We cite the case of this course which was ranked at the first time as the network course construction project of the "the action-plan of educational development face to 21st century" and start with the general thought way, content structure, design of Web position, and technique path of this course to discuss this theme.
Keywords :
Internet; Web design; advertising data processing; computer aided instruction; distance learning; educational courses; management education; multimedia computing; teaching; 21st century educational development; Chinese national new-century network course construction project; Internet multimedia distance education; Web position design; ad design & facture course; advertising course construction; content structure; teaching method; Advertising; Computer networks; Computer science education; Databases; Distance learning; Educational institutions; Educational technology; IP networks; Personnel; Telecommunication computing; network course Internet multimedia distance education;
Conference_Titel :
Computer Science and Information Engineering, 2009 WRI World Congress on
Conference_Location :
Los Angeles, CA
Print_ISBN :
978-0-7695-3507-4
DOI :
10.1109/CSIE.2009.385
