Title :
An improved recommender system in publications e-commerce based on TOPSIS Algorithm
Author :
Wang, Liang ; Ruan, Huan
Author_Institution :
Sch. of Econ. & Manage., Beijing Inst. of Graphic Commun., Beijing, China
Abstract :
As the rapid development of information technology and Internet technology, e-commerce quickly spreads as a new and efficient business model. Now customers can click the mouse in front of the computer to complete the complex behavior of commodity trading. E-commerce brings not only convenient, but also the issue of "information overload" and "lost resources". Customers in a large number of commodity spaces can not successfully find the products they need. In this paper, we talked about an improved personalized recommendation system for publication e-commerce based on Based on TOPSIS Algorithm. Using this model, website can collect customers\´ information for data mining and analyze customer behavior, finally predict their preference to its recommendation that they really interested in personalized products or services.
Keywords :
Internet; consumer behaviour; data mining; electronic commerce; recommender systems; Internet technology; TOPSIS algorithm; Website; business model; commodity space; commodity trading; complex behavior; customer behavior; data mining; information overload; information technology; lost resources; personalized recommendation system; publications e-commerce; recommender system; Business; Computers; Economics; Educational institutions; Graphics; Prediction algorithms; Recommender systems; E-Commerce; Recommender System; TOPSIS Algorithm;
Conference_Titel :
Computer Science and Service System (CSSS), 2011 International Conference on
Conference_Location :
Nanjing
Print_ISBN :
978-1-4244-9762-1
DOI :
10.1109/CSSS.2011.5974782