Title :
Research on a Novel Interactive Immune Evolutionary Algorithm for Online Apparel Purchase Recommendation
Author :
Junling, Zhang ; Jian, Wu ; Haibin, Huang
Author_Institution :
Sch. of Econ. & Manage., Zhejiang Normal Univ., Jinhua, China
Abstract :
The online-sales channel for apparel has become an outstanding channel for apparel industry and the online apparel purchase recommendation is challenging the traditional recommender systems. In this paper, the essential properties of online apparel purchase recommendation are analyzed and the problems of online apparel purchase recommendation are concluded as a kind of hybrid-indices optimization problems. To solve this kind of problems, a novel interactive immune evolutionary algorithm (IIEA) is proposed which is designed by integrating the interactive decision-making mechanism of interactive evolutionary computation (IEC) and the immune computing techniques. The simulation experiments for the online apparel purchase recommendation show that IIEA is effective and can efficiently alleviate the user fatigue problem.
Keywords :
clothing; decision making; electronic commerce; evolutionary computation; purchasing; IIEA; hybrid indices optimization problems; immune computing techniques; interactive decision making; interactive evolutionary computation; interactive immune evolutionary algorithm; online apparel purchase recommendation; online sales channel; user fatigue problem; Cloning; Clothing; Color; Computational modeling; Evolutionary computation; Fatigue; Optimization; Hybrid-indices Optimization Problems; Immune Computing; Interactive Evolutionary Computation; Online Apparel Purchase Recommendation;
Conference_Titel :
Measuring Technology and Mechatronics Automation (ICMTMA), 2011 Third International Conference on
Conference_Location :
Shangshai
Print_ISBN :
978-1-4244-9010-3
DOI :
10.1109/ICMTMA.2011.556