Title :
Case study on B2C e-commerce of Chinese apparel industry
Author :
Wei, Zhenxiang ; Zhou, Lijie
Author_Institution :
Econ. & Manage. Inst., China Univ. of Pet. (East China), Qingdao, China
Abstract :
This paper investigates on the characteristics of the online commerce of apparel industry and the crucial influencing factors in the online retailing apparel industry in China, followed by a case study on VANCL and relevant suggestions for the company to stay competitive.
Keywords :
clothing industry; electronic commerce; retailing; B2C; Chinese apparel industry; VANCL; e-commerce; online commerce; online retailing; Clothing; Companies; Industries; Logistics; Marketing and sales; Chinese apparel industry; e-commerce; online retailing;
Conference_Titel :
Computer Science and Service System (CSSS), 2011 International Conference on
Conference_Location :
Nanjing
Print_ISBN :
978-1-4244-9762-1
DOI :
10.1109/CSSS.2011.5974952
