DocumentCode
2629800
Title
Understanding the Adoption of Telecommunications-Broadcasting Convergence Services: Focusing on t-Commerce
Author
Kim, Eunjin ; Ahn, Joongho ; Ko, Seongpil
Author_Institution
Seoul Nat. Univ., Seoul
fYear
2007
fDate
21-23 Nov. 2007
Firstpage
2368
Lastpage
2373
Abstract
We derived an acceptance model on t-commerce that receives attention as a profit model in the future telecommunication-broadcasting convergence market. In addition, we extracted utilitarian value and hedonic value based on the motivation theory and considered interactivity reflecting on the characteristics of t-commerce and innovativeness indicating an individual´s propensity for accepting a new
Keywords
broadcasting; commerce; telecommunication; hedonic value; interactivity reflecting; motivation theory; profit model; t-commerce; telecommunications-broadcasting convergence services; utilitarian value; Business; Companies; Context; Convergence; Equations; Information systems; Information technology; TV; Technological innovation; Telephony;
fLanguage
English
Publisher
ieee
Conference_Titel
Convergence Information Technology, 2007. International Conference on
Conference_Location
Gyeongju
Print_ISBN
0-7695-3038-9
Type
conf
DOI
10.1109/ICCIT.2007.245
Filename
4420606
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