Title :
Discovering promising new topics on the WWW
Author :
Matsumura, Naohiro ; Ishizuka, Mitsuru ; Ohsawa, Yukio
Author_Institution :
Dept. of Electron. Eng., Tokyo Univ., Japan
Abstract :
The phenomenon that a `little´ topic can make a big difference is called `The Tipping Point´. As a strategy for marketing this phenomenon could be a great economic opportunity. For instance, at is a good strategy to promote items associated with a certain fashion. The Tipping Point refers to a situation where the topic matches potential needs of customers. We analyze the mechanism of The Tipping Point in the context of the WWW, and present an algorithm called `Expected Activation´ for discovering promising new topics on the WWW
Keywords :
Internet; data mining; information resources; marketing data processing; Expected Activation; The Tipping Point; WWW; customer needs; economic opportunity; fashion; marketing; promising new topics; Algorithm design and analysis; Cellular phones; Cities and towns; Databases; Decoding; Diseases; Marketing and sales; Safety; Web and internet services; World Wide Web;
Conference_Titel :
Knowledge-Based Intelligent Engineering Systems and Allied Technologies, 2000. Proceedings. Fourth International Conference on
Conference_Location :
Brighton
Print_ISBN :
0-7803-6400-7
DOI :
10.1109/KES.2000.884168
