DocumentCode
2631825
Title
Discovering promising new topics on the WWW
Author
Matsumura, Naohiro ; Ishizuka, Mitsuru ; Ohsawa, Yukio
Author_Institution
Dept. of Electron. Eng., Tokyo Univ., Japan
Volume
2
fYear
2000
fDate
2000
Firstpage
804
Abstract
The phenomenon that a `little´ topic can make a big difference is called `The Tipping Point´. As a strategy for marketing this phenomenon could be a great economic opportunity. For instance, at is a good strategy to promote items associated with a certain fashion. The Tipping Point refers to a situation where the topic matches potential needs of customers. We analyze the mechanism of The Tipping Point in the context of the WWW, and present an algorithm called `Expected Activation´ for discovering promising new topics on the WWW
Keywords
Internet; data mining; information resources; marketing data processing; Expected Activation; The Tipping Point; WWW; customer needs; economic opportunity; fashion; marketing; promising new topics; Algorithm design and analysis; Cellular phones; Cities and towns; Databases; Decoding; Diseases; Marketing and sales; Safety; Web and internet services; World Wide Web;
fLanguage
English
Publisher
ieee
Conference_Titel
Knowledge-Based Intelligent Engineering Systems and Allied Technologies, 2000. Proceedings. Fourth International Conference on
Conference_Location
Brighton
Print_ISBN
0-7803-6400-7
Type
conf
DOI
10.1109/KES.2000.884168
Filename
884168
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