An Approach on Alliance for Online Game Industry

Author

Wang, Chia-Nan ; Tsai, Jen-Han ; Teng, Hsi-Che

Author_Institution

Dept. of Ind. Eng. & Manage., Nat. Kaohsiung Univ. of Appl. Sci., Kaohsiung

fYear

2008

fDate

18-20 June 2008

Firstpage

40

Lastpage

40

Abstract

As the gradually competition market of online game, many companies are finding new opportunities in strategy alliance for enhance competition and profits and this has become an important topic in this industry. Based on data envelopment analysis (DEA) and heuristic technique, this study proposes a new approach with a verification technique to resolve the issues. The objective of this paper is to provide an effective approach to find the right strategic partner when an online corporation implementing strategic alliance, as well as the analysis of efficiency after alliance. Realistic data of 10 companies are collected from published stock market of China and Taiwan. Moreover, the proposed verification is used to adjust the final candidate results. This method can support top managers finding the best candidates of strategic alliance.

Keywords

computer games; data envelopment analysis; leisure industry; data envelopment analysis; heuristic technique; online game industry; stock market; strategy alliance; Computer industry; Conference management; Corporate acquisitions; Data envelopment analysis; Engineering management; Game theory; Industrial control; Industrial engineering; Innovation management; Toy industry;

fLanguage

English

Publisher

ieee

Conference_Titel

Innovative Computing Information and Control, 2008. ICICIC '08. 3rd International Conference on

Conference_Location

Dalian, Liaoning

Print_ISBN

978-0-7695-3161-8

Electronic_ISBN

978-0-7695-3161-8

Type

conf

DOI

10.1109/ICICIC.2008.131

Filename

4603229