A Study of Relationships Among Social Learning, Social Norms and Pro-Environmental Behavior

The purpose of this study is to explore the respective influences of social learning and social norms on pro-environmental behavior. This paper focused on military school cadets who will establish and enact the environmental policy of the military logistics of R. O. C. in the future. Total 172 valid samples will be collected and examined. Results indicated that social learning and social norms are positively related to pro-environmental behavior respectively. Several limitations, directions for future research, and practical implications of environmental management will be discussed.