Title :
Marketing Risk Evaluation of Supply Chain
Author :
Zhang, Liwei ; Chen, Yan ; Chen, Fei
Author_Institution :
Econ. & Manage. Coll., Dalian Maritime Univ., Dalian
Abstract :
The supply chain enterprises are interdependent, and must work in coordination. Any problem that occurred in any link would influence the entire supply chain. Authors summarized the main marketing risk sources in the supply chain and constructed evaluation indicators. In the thesis, the risk causes in supply chain marketing are categorized as quantity causes and fuzzy causes, which are also analyzed and evaluated through AHP (analytical hierarchy process). Finally, authors comprehensively evaluate the whole work.
Keywords :
decision making; fuzzy set theory; marketing; risk management; supply chain management; AHP; analytical hierarchy process; fuzzy set theory; marketing risk evaluation; supply chain enterprise; Costs; Economic indicators; Environmental management; Fluctuations; Marketing management; Risk analysis; Risk management; Supply chain management; Supply chains; Technology management;
Conference_Titel :
Innovative Computing Information and Control, 2008. ICICIC '08. 3rd International Conference on
Conference_Location :
Dalian, Liaoning
Print_ISBN :
978-0-7695-3161-8
Electronic_ISBN :
978-0-7695-3161-8
DOI :
10.1109/ICICIC.2008.346
