DocumentCode :
2638282
Title :
Abiding geocast for commercial ad dissemination in the vehicular ad hoc network
Author :
Lim, Yujin ; Ahn, Sanghyun ; Cho, Kwon-Hee
fYear :
2011
fDate :
9-12 Jan. 2011
Firstpage :
115
Lastpage :
116
Abstract :
This paper presents an abiding geocast protocol for the vehicular ad hoc network (VANET) so that commercial advertisement can be disseminated to as many vehicles as possible with a smaller number of message forwardings. To evaluate the performance of our protocol, we have implemented the prototype on the Madwifi driver for Linux and performed experimental simulations in various environments.
Keywords :
Linux; multicast protocols; vehicular ad hoc networks; Linux; Madwifi driver; VANET; commercial ad dissemination; commercial advertisement; geocast protocol; message forwardings; vehicular ad hoc network; Ad hoc networks; Conferences; Driver circuits; Linux; Protocols; Prototypes; Vehicles;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Consumer Electronics (ICCE), 2011 IEEE International Conference on
Conference_Location :
Las Vegas, NV
ISSN :
2158-3994
Print_ISBN :
978-1-4244-8711-0
Type :
conf
DOI :
10.1109/ICCE.2011.5722491
Filename :
5722491
Link To Document :
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