DocumentCode
2638921
Title
Notice of Retraction
Marketing strategy of the network bank
Author
Nan Yang
Author_Institution
Sch. of Econ. & Manage., Zhongyuan Univ. of Technol., Zhengzhou, China
fYear
2010
fDate
16-17 Aug. 2010
Firstpage
466
Lastpage
469
Abstract
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
At present the business of network bank in China had been popularized gradually, but there are still numerous restriction factors. This paper analyzed marketing condition and the problems in marketing management of network bank in china at present firstly, and expounded how Chinese network banks to promote their steady development and gain the initiative in the competition. On the basis of that, it put forward opinion on developing network banking in from risk management, market position, services characteristics and development mode.
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
At present the business of network bank in China had been popularized gradually, but there are still numerous restriction factors. This paper analyzed marketing condition and the problems in marketing management of network bank in china at present firstly, and expounded how Chinese network banks to promote their steady development and gain the initiative in the competition. On the basis of that, it put forward opinion on developing network banking in from risk management, market position, services characteristics and development mode.
Keywords
banking; marketing; China; marketing management; network bank; Banking; Companies; Finance; Internet; Security; Technological innovation; innovation management; marketing strategy; network bank; security management;
fLanguage
English
Publisher
ieee
Conference_Titel
Web Society (SWS), 2010 IEEE 2nd Symposium on
Conference_Location
Beijing
Print_ISBN
978-1-4244-6356-5
Type
conf
DOI
10.1109/SWS.2010.5607406
Filename
5607406
Link To Document