Notice of RetractionMarketing strategy of the network bank

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

At present the business of network bank in China had been popularized gradually, but there are still numerous restriction factors. This paper analyzed marketing condition and the problems in marketing management of network bank in china at present firstly, and expounded how Chinese network banks to promote their steady development and gain the initiative in the competition. On the basis of that, it put forward opinion on developing network banking in from risk management, market position, services characteristics and development mode.