Title :
Using rough sets to build-up Web-based one to one customer services
Author :
Chiang, I. Jen ; Lin, T.Y.
Author_Institution :
Inst. of Med. Inf., Taipei Med. Coll., Taiwan
Abstract :
As more complicated and complex situations in current markets, especially in the highly competitive electronic commerce environment emerge, proper customer services become more important than before. Therefore, data mining to assist customer relationship management (CRM) becomes a major topic in the Internet world. The article presents the use of rough sets to build up a one-to-one service Web site for electronic commerce service companies to understand customer desires and quickly respond to customer wants and needs. This makes these companies more competitive than their competitors. The article discusses the concepts and methods for building up a Web based one-to-one CRM system
Keywords :
data mining; electronic commerce; information resources; rough set theory; Internet world; Web based one-to-one CRM system; Web based one-to-one customer services; customer desires; customer relationship management; customer wants; data mining; electronic commerce service companies; highly competitive electronic commerce environment; one-to-one service Web site; rough sets; Biomedical informatics; Computer science; Customer relationship management; Customer services; Data mining; Educational institutions; Java; Mathematics; Rough sets; Web and internet services;
Conference_Titel :
Computer Software and Applications Conference, 2000. COMPSAC 2000. The 24th Annual International
Conference_Location :
Taipei
Print_ISBN :
0-7695-0792-1
DOI :
10.1109/CMPSAC.2000.884765
