Title :
Work in progress - globalization and business innovation: How do we best prepare millennial-generation engineering students for complex challenges?
Author :
Kahle, Lynn ; Hansen, Knud Holm
Author_Institution :
Coll. of Eng., Global Bus. Eng., Copenhagen Univ., Copenhagen, Denmark
Abstract :
In response to recommendations provided by the Danish government, in order to meet the challenges we are facing in our globalized world, we have recently redesigned one of our courses in the global business engineering program. We are striving to make innovation as a topic even more relevant by studying how companies can innovate that are above and beyond traditional product development. This broader scope, business innovation, includes investigating sources and drivers of innovation, incorporating design thinking, and embracing customer centricity as a mindset. In short it is about looking for the best combination of technical know-how and market expertise in a competitive, cross-cultural, environment.
Keywords :
business process re-engineering; educational courses; engineering education; globalisation; innovation management; management education; Danish government; business innovation; customer centricity; design thinking; global business engineering program; globalization; market expertise; millennial generation engineering students; product development; Character generation; Companies; Engineering students; Globalization; Government; Innovation management; Marketing management; Product development; Technological innovation; Technology management; Business innovation; creative processes; marketing across cultures; millennial generation;
Conference_Titel :
Frontiers in Education Conference, 2009. FIE '09. 39th IEEE
Conference_Location :
San Antonio, TX
Print_ISBN :
978-1-4244-4715-2
Electronic_ISBN :
0190-5848
DOI :
10.1109/FIE.2009.5350664