DocumentCode
2646201
Title
Bess or xbest: Mining the Malaysian online reviews
Author
Samsudin, Norlela ; Puteh, Mazidah ; Hamdan, Abdul Razak
Author_Institution
Fac. of Comput. & Math. Sci., Univ. Teknol. MARA Terengganu, Dungun, Malaysia
fYear
2011
fDate
28-29 June 2011
Firstpage
38
Lastpage
43
Abstract
Advancement in information and technology facilities especially the Internet has changed the way we communicate and express opinions or sentiments on services or products that we consume. Opinion mining aims to automate the process of mining opinions into the positive or the negative views. It will benefit both the customers and the sellers in identifying the best product or service. Although there are researchers that explore new techniques of identifying the sentiment polarization, few works have been done on opinion mining created by the Malaysian reviewers. The same scenario happens to micro-text. Therefore in this study, we conduct an exploratory research on opinion mining of online movie reviews collected from several forums and blogs written by the Malaysian. The experiment data are tested using machine learning classifiers i.e. Support VectorMachine, Naïve Baiyes and k-Nearest Neighbor. The result illustrates that the performance of these machine learning techniques without any preprocessing of the micro-texts or feature selection is quite low. Therefore additional steps are required in order to mine the opinions from these data.
Keywords
Internet; data mining; learning (artificial intelligence); reviews; text analysis; Internet; Malaysian online reviews; machine learning classifiers; micro-text; online movie reviews; opinion mining; Data mining; Machine learning; Motion pictures; Niobium; Noise measurement; Semantics; Support vector machines; Malaysian; Sentiment mining; movie reviews; opinion mining;
fLanguage
English
Publisher
ieee
Conference_Titel
Data Mining and Optimization (DMO), 2011 3rd Conference on
Conference_Location
Putrajaya
ISSN
2155-6938
Print_ISBN
978-1-61284-211-0
Electronic_ISBN
2155-6938
Type
conf
DOI
10.1109/DMO.2011.5976502
Filename
5976502
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