• DocumentCode
    2646201
  • Title

    Bess or xbest: Mining the Malaysian online reviews

  • Author

    Samsudin, Norlela ; Puteh, Mazidah ; Hamdan, Abdul Razak

  • Author_Institution
    Fac. of Comput. & Math. Sci., Univ. Teknol. MARA Terengganu, Dungun, Malaysia
  • fYear
    2011
  • fDate
    28-29 June 2011
  • Firstpage
    38
  • Lastpage
    43
  • Abstract
    Advancement in information and technology facilities especially the Internet has changed the way we communicate and express opinions or sentiments on services or products that we consume. Opinion mining aims to automate the process of mining opinions into the positive or the negative views. It will benefit both the customers and the sellers in identifying the best product or service. Although there are researchers that explore new techniques of identifying the sentiment polarization, few works have been done on opinion mining created by the Malaysian reviewers. The same scenario happens to micro-text. Therefore in this study, we conduct an exploratory research on opinion mining of online movie reviews collected from several forums and blogs written by the Malaysian. The experiment data are tested using machine learning classifiers i.e. Support VectorMachine, Naïve Baiyes and k-Nearest Neighbor. The result illustrates that the performance of these machine learning techniques without any preprocessing of the micro-texts or feature selection is quite low. Therefore additional steps are required in order to mine the opinions from these data.
  • Keywords
    Internet; data mining; learning (artificial intelligence); reviews; text analysis; Internet; Malaysian online reviews; machine learning classifiers; micro-text; online movie reviews; opinion mining; Data mining; Machine learning; Motion pictures; Niobium; Noise measurement; Semantics; Support vector machines; Malaysian; Sentiment mining; movie reviews; opinion mining;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Data Mining and Optimization (DMO), 2011 3rd Conference on
  • Conference_Location
    Putrajaya
  • ISSN
    2155-6938
  • Print_ISBN
    978-1-61284-211-0
  • Electronic_ISBN
    2155-6938
  • Type

    conf

  • DOI
    10.1109/DMO.2011.5976502
  • Filename
    5976502