• DocumentCode
    2646752
  • Title

    An ontology-based personalized target advertisement system on interactive TV

  • Author

    Kim, J. ; Kang, S.

  • fYear
    2011
  • fDate
    9-12 Jan. 2011
  • Firstpage
    895
  • Lastpage
    896
  • Abstract
    We design and implement a personalized target advertisement system in iTV using ontology-based semantic relations among iTV contents for each viewer and stereotype.
  • Keywords
    advertising; interactive television; ontologies (artificial intelligence); interactive TV; ontology-based personalized target advertisement system; stereotype; Accuracy; History; IPTV; Ontologies; Semantics;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Consumer Electronics (ICCE), 2011 IEEE International Conference on
  • Conference_Location
    Las Vegas, NV
  • ISSN
    2158-3994
  • Print_ISBN
    978-1-4244-8711-0
  • Type

    conf

  • DOI
    10.1109/ICCE.2011.5722924
  • Filename
    5722924
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=2646752