Quality control

Author

Parker, Elizabeth ; Narayanan, Mysore

Author_Institution

Dept. of Manuf. Eng., Miami Univ., Oxford, OH, USA

fYear

1996

fDate

25-27 Jun 1996

Firstpage

556

Lastpage

560

Abstract

The most important strategic issue which concerns top managers in the 1990s is quality. Quality is defined as the relative absence of defects and is measured by the degree of customer satisfaction with a products´ characteristics and features. American businessmen must find a balance between quick-fix approach of the past and a real level of quality in the manufacturing and service sectors. There is a strong correlation between quality and profitability. The benefits in the marketplace include stronger customer loyalty, repeat purchases, less vulnerability to price wars, lower marketing costs, and share improvements. The authors discuss global competition, quality education, quality in the automobile industry, and management philosophies, in particular, total productive maintenance

Keywords

automobile industry; education; management; quality control; automobile industry quality; customer loyalty; customer satisfaction; global competition; lower marketing costs; management philosophies; profitability; quality control; quality education; repeat purchases; share improvements; total productive maintenance; Automobile manufacture; Costs; Customer satisfaction; Educational products; Engineering management; Manufacturing; Manufacturing industries; Marketing and sales; Power generation economics; Production; Profitability; Quality control; Quality management; Statistics;

fLanguage

English

Publisher

ieee

Conference_Titel

Southcon/96. Conference Record

Conference_Location

Orlando, FL

ISSN

1087-8785

Print_ISBN

0-7803-3268-7

Type

conf

DOI

10.1109/SOUTHC.1996.535126

Filename

535126