Atypical Success of the Intranet for Bayer in Greater China Region

Research on the typical success or typical failure of Intranet is pervasive in the literature. The critical antecedent factors are identified in some conceptual frameworks. However, this paper attempts to illustrate an atypical success of the Intranet for Bayer in Greater China Region Revamp Project (IBGCRRP). The author leads and witnesses the whole development and implementation of the IBGCRRP. Comparing with the antecedent factors described in classical framework in three dimensions, i.e. organization, individual, and technology, the authors are trying to discuss how success could be retained in the real-world context, with the absence or poor condition of some critical antecedent factors that once-believed determine the success or failure for an Intranet, but with the presence of Intranet prosumer.